The crowd on the internet nowadays prefer to use blogs as a medium of interacting with their online patrons instead of going for the websites. However, this has also resulted in cropping up of so many blogs across the internet that the visibility of a particular blog has become vague on the search engines. It needs dedicated optimization efforts in order to make the blogs rank higher in the search results of the search engines. Better the ranking in the search results better is the prospect of finding more and more readers for a concerned blog. But, how to ensure that is the big question.
Also read Five Tips on how to improve your blog ranking in Search engines
The presentation of information on the blogs should be in accordance to how and what the readers are willing to put their curiosity in rather than emphasizing on how the writer wishes to present it. For example, blogs dedicated for guidance, be it on travelling or cooking or anything else, should be drafted in precedence to the frequently asked queries in the context; rather than giving a comprehensive account of the scheme wherein most of the information goes unnoticed by the reader. This unnoticed, rather unnecessary information, acts as clutter which curbs the interest of the readers since they are not getting to read what they wish for.
Incorporating interactive content in the blogs is another method of augmenting the readership of that blog. One may invite comments and suggestions. This helps in having a precise understanding of what readers are expecting in the blog and hence one can draft the blogs in an according manner. It also helps in analyzing which aspects of the blogs are not being received by the readers, which in turn, can be exploited to revise such contents in a manner that it conveys to the readers desirably or getting rid of those contents which readers fail to appreciate.
The most important factor which is instrumental in increasing the blog ranking in search results is consistency of content. By maintaining desired flow of content, the blogger can ensure that regular readers keep glued to their blogs over time while adding more readers.
Another important which i i wanted to say in here is about the blog theme. If you just try to search for some wordpress theme on the website, you will find thousands of free and also premium themes. As a blogger we always will always like to have the best theme with best application and search engine friendly.
If you just started your blog carrier, i would suggest to stick with free blog theme only at the beginning. In the initial stages our main concern should be to learn how to blog. There are lots of plugin available which you can use and make your blog perform better socially as well as in organic search. The only issue possible with these free themes are sometimes these themes are not properly test and may have some bug, security and privacy issues.
Another best option is to go for premium themes which works on different frames. Theses themes are thoroughly tested and best part is you always get online and quick support from the theme maker to resolve the issues if any.
There are a couple of really nice frameworks and themes out there which you can check and use as per your convenience. What i would recommend is; Get the genesis framework for top speed, SEO and monetization. Now, there are a couple of child themes you can pick from depended on your niche and style. These guys of StudioPress have some of the best WordPress themes available today. Or do your research following the points above.
Some of the advantages of using Genesis themes are; Genesis child themes are very customizable. You can literally change it to anything you want and place ads virtually anywhere on your blog. Genesis Framework has a host of very flexible child themes. You can always have your choice. The Genesis theme is highly supportive.